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In the planning/control cycle,managers take corrective action by correcting deviations in the plan being carried out or by improving future plans.
Relationship Intensity
The level of closeness and reciprocal exchange between partners in a business relationship, affecting loyalty and long-term engagement.
Organizational Culture
The set of shared beliefs, values, norms, and practices that characterizes an organization and guides its members' behavior.
Mass Market Targeting
A marketing strategy aimed at appealing to a wide, general audience without segmenting it into smaller groups.
Multiple Marketing Programs
The use of various marketing strategies and campaigns simultaneously to target different market segments or achieve different objectives.
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