Examlex
Discuss the four-step process of MBO.
Customer Journey Map
A visual representation of every experience your customers have with you, helping to tell the story of a customer's experience with your brand over time.
Late Majority
A group of individuals in a market who adopt new products or innovations after the average member of society, characterized by a skeptical approach.
Social Media Networks
Online platforms where users can create profiles, share content, and interact with others, facilitating personal, professional, and commercial connections.
Buyer Personas
Semi-fictional representations of an ideal customer based on research and data, used to target marketing efforts.
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