Greg,a Manager at the Rome,Italy,store for an American-Owned Cell Phone

question 115

True/False

Greg,a manager at the Rome,Italy,store for an American-owned cell phone company,understands the differences and similarities between American and the Italian customers,customs,culture,and practices.As a result,Greg is very skilled at utilizing either the American or Italian technique that helps him market his products and services to customers in Rome.Greg is an example of a geocentric manager.

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Definitions:

Political Influence

The ability to sway or alter the decisions, actions, or policies of governmental bodies, politicians, or political outcomes.

Interstate Commerce Commission

The first federal agency created in 1887, designed to regulate the railroads and later other modes of transportation, ensuring fair rates and practices.

Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy, notably through the decennial census.