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When a Food Distributor Looks at Changing the Products It

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When a food distributor looks at changing the products it markets in the southern states because of an increasing percentage of customers from Central and South America,it is looking at the ____ forces.


Definitions:

Cerebral Cortex

A collection of several thin layers of cells covering the cerebrum; it is largely responsible for higher mental functions. Cortex is Latin for “bark” or “rind.”

Medulla

A structure in the brain stem responsible for certain automatic functions, such as breathing and heart rate.

Autonomic Nervous System

The subdivision of the peripheral nervous system that regulates the internal organs and glands.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in regulating visceral functions (e.g., heart rate) and the 'fight or flight' response.

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