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Describe the Hawthorne effect.Explain the flaws in the studies.
Superior Position
Achieving a higher ranking or status in a competitive environment, often through strategic advantages.
Product Preference
The inclination of consumers to favor certain products over others, often based on attributes or personal tastes.
Product Adopters
Individuals or entities that start using a new product or technology shortly after it has been launched.
Laggards
A category of consumers that do not like change and may remain loyal to a product until it is no longer available for sale.
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