Shoe Mart Is an Online Shopping Web Site Which Offers

question 19

Multiple Choice

Shoe Mart is an online shopping Web site which offers a range of footwear.Through an analysis of its online data,the company recently determined that only 25 percent of all the visitors to the Web site actually ended up placing an order and completing the online transaction.Which of the following metrics did the company most likely use?

• A)Unique visitors
• B)Conversion rate
• C)Click-through
• D)Cost-per-thousand

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Definitions:

Problem-focused Coping

A strategy for dealing with stress by tackling the problem directly, aimed at changing or eliminating the source of the stress.

Implementation Intentions

A self-regulatory strategy in the form of if-then plans that specify when, where, and how to act towards a goal.

Primary Appraisal

the initial evaluation process in which an individual assesses the significance of a stressor as irrelevant, beneficial, or stressful.

Secondary Appraisal

The process of evaluating one's ability to cope with the consequences of a perceived threat after an initial assessment of its significance.