Orbit Bank Is Planning to Host a Marathon,the Proceeds from Which

question 57

Multiple Choice

Orbit Bank is planning to host a marathon,the proceeds from which will be donated to charities for underprivileged children.Interested participants need to visit the bank's Web site and fill in their details for the event.The organizers of the event,however,noticed that a large number of people who visited the site to provide their details,quit the process half way.Which of the following metrics did the bank most likely use to arrive at such a finding?

• A)Click-through
• B)Abandoned registrations
• C)Page exposures
• D)Total hits

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Definitions:

Delivery Expense

Costs incurred by a company to transport its products to customers.

Merchandise to Customer

The process of selecting, packaging, and delivering goods to buyers as part of sales operations.

Inventory Shrinkage

The loss of products between purchase from the supplier and sale to the customer, often due to theft, damage, or errors in inventory management.

Theft

An act of stealing; unlawfully taking another's property without their consent.