What Group of People Knows Little About IT but a Lot

question 28

Multiple Choice

What group of people knows little about IT but a lot about their own domain?

• A)Domain experts
• B)Project managers
• C)End users
• D)Field professionals

---

Definitions:

Alternative Evaluation

The stage in the consumer decision-making process where potential products or services are assessed and compared against each other based on criteria such as features, price, and quality.

Prepurchase Cognition

The thought processes and considerations consumers engage in before making a buying decision, including evaluation of alternatives and product information.

Problem Recognition

The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.

Alternative Evaluation

The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.