What Is a "Sticky" Web Site

question 56

Multiple Choice

What is a "sticky" Web site?

• A)A Web site that gains popularity through e-channels.
• B)A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.
• C)A Web site that attracts consumers and encourages them to return.
• D)A Web site that is located by pop-up and pop-under ads.

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Definitions:

Insolvent

Insolvent refers to the inability of an individual or organization to meet its financial obligations as they become due, due to a lack of sufficient assets.

Reserve Requirements

Regulations set by the central bank determining the minimum amount of reserves each bank must hold against deposits.

Fed

The Federal Reserve System, which is the central banking system of the United States responsible for monetary policy.

Interest Rate

The interest rate is the amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets.