What Is a "Sticky" Web Site

question 56

Multiple Choice

What is a "sticky" Web site?

• A)A Web site that gains popularity through e-channels.
• B)A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it.
• C)A Web site that attracts consumers and encourages them to return.
• D)A Web site that is located by pop-up and pop-under ads.

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Definitions:

Perception

The way in which something is regarded, understood, or interpreted by the mind.

Multiple Causality

The concept that an event or phenomenon can be caused by more than one factor or reason.

Past Experience

Previous events or interactions that influence an individual's beliefs, behaviors, and attitudes.

Bias

A predisposition or preference towards a particular perspective, ideology, or individual, often leading to unfairness or discrimination.