_____ Combines Purchase Requests from Multiple Buyers into a Single

question 53

Short Answer

_____ combines purchase requests from multiple buyers into a single large order,which justifies a discount from the business.

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Definitions:

Geodemographic Segmentation

A market research technique that categorizes consumers based on geographic location and demographic information.

Demographic

Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.

Benefit Basis

The underlying advantages or favorable aspects upon which decisions or actions are based.

Occasion

A specific time or event for which a particular activity is suited or at which it takes place.