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Marketing Concept
The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization’s goals.
Sustainability
Refers to the practice of meeting current needs without compromising the ability of future generations to meet theirs, emphasizing environmental, social, and economic stability.
Social Entrepreneurship
The practice of starting businesses with the aim of solving social problems or effecting social change, prioritizing social impact over profit.
Societal Responsibility
The obligation of businesses to contribute positively to the welfare of society and operate sustainably.
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