A Typical Information Source for Customer Research Would Be

question 54

Multiple Choice

A typical information source for customer research would be:

• A)Company customer data base.
• B)Company's suppliers and employees.
• C)Internet on-line services.
• D)Trade magazines.
• E)All of these.

---

Definitions:

Direct Labor

The cost of wages for employees who are directly involved in the production of goods or services.

Production Department

The division or area in a manufacturing facility where products are made or assembled.

Materials Price Variance

The difference between the actual cost of materials and the standard cost, multiplied by the quantity purchased.

Purchasing Department

A dedicated function in a company responsible for acquiring goods and services needed for business operations.