Regarding the Use of Gross Margin as a Basis for Evaluating

question 6

Multiple Choice

Regarding the use of gross margin as a basis for evaluating salespeople's performance:

• A)This is a good basis when the company sells different products with widely varying gross margins.
• B)This takes selling expenses into consideration.
• C)This rewards the salesperson who has the highest sales volume.
• D)This is a poor basis for evaluating salespeople.
• E)This encourages missionary selling activities.

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Definitions:

Customer Pain Points

Specific problems experienced by customers, which businesses aim to solve with their products or services.

Direct Feedback

Immediate, clear, and specific information or critique provided in response to an action or a presentation.

Customer Problems

Issues or challenges faced by customers that a business seeks to address or solve with its products or services.

Psychographics

The examination and categorization of individuals based on their outlooks, goals, and various psychological measures, particularly within the scope of market analysis.