Input Measures

question 22

Multiple Choice

Input measures:

• A)Use primarily qualitative data.
• B)Cannot be used as part of a ratio measure.
• C)Are used to measure performance results.
• D)Are based on behaviors which are usually under the salesperson's control.
• E)None of these.

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Definitions:

Consumer Surplus

The difference between the maximum amount that consumers are willing to pay for a good or service and the amount they actually pay.

Consumer Surplus

The benefit obtained by consumers because they are able to purchase a product for a price that is less than the maximum price that they are willing to pay.

Equilibrium Price

The rate at which the amount of products offered matches the amount of products consumers want.

Unregulated Market

A market where the government does not impose price controls, quotas, or other restrictions on the forces of supply and demand.