A Marketing Audit Is

question 34

Multiple Choice

A marketing audit is:

• A)A concept that includes in its scope a company's financial audit.
• B)A systematic,comprehensive review of the marketing function in an organization.
• C)The main activity in sales force planning.
• D)A wrap-up of this period's operations,but does not affect next period's work.
• E)None of these.

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Definitions:

Possible Routes

Potential paths or methods that can be taken in a process or towards a destination.

Northwest Corner Rule

An allocation technique used in transportation and logistics to minimize costs by initially assigning shipments to the cheapest routes starting from the northwest corner of a cost matrix and proceeding accordingly.

Intuitive Method

A cost-based approach to finding an initial solution to a transportation problem.

Improvement Index

An indicator or metric used to quantify the level of improvement in a process, product, or service over time.