When Evaluating a Company's Sales Performance,management Should

question 29

Multiple Choice

When evaluating a company's sales performance,management should:

• A)Determine which marketing unit is weak and why it is weak,before recommending action to improve the situation.
• B)Prepare a complete marketing audit.
• C)Not make a sales volume analysis unless it is followed by a marketing cost analysis.
• D)Investigate the 80-20 principle.
• E)Not go into great detail as long as sales are increasing.

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Definitions:

Indirect Approach

A communication strategy where the main point or message is not directly stated at the beginning but revealed through subsequent discussion.

RFP

Request for Proposal; a document that a company or organization posts to elicit bids from potential vendors for a desired project or purchase.

Persuasive Message

A form of communication designed to convince or influence the audience to adopt a certain viewpoint or take a specific action.

Analytical Reports

Documents that present data and analysis to support decision-making, often including statistics, patterns, and recommendations.