When Evaluating a Company's Sales Performance,management Should

question 29

Multiple Choice

When evaluating a company's sales performance,management should:

• A)Determine which marketing unit is weak and why it is weak,before recommending action to improve the situation.
• B)Prepare a complete marketing audit.
• C)Not make a sales volume analysis unless it is followed by a marketing cost analysis.
• D)Investigate the 80-20 principle.
• E)Not go into great detail as long as sales are increasing.

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Definitions:

MG

Could refer to myasthenia gravis, a chronic autoimmune neuromuscular disorder that causes weakness in the skeletal muscles.

Compresses

Pieces of material, often cloth, applied under pressure to a specific area of the body to relieve discomfort or stop bleeding.

Abdomen

The part of the body that contains the digestive organs, bounded by the diaphragm and the pelvis.

SOB

Stands for shortness of breath, a symptom in which a person finds it difficult to breathe or catch their breath, often indicative of respiratory or cardiac conditions.