Regarding the Relationship Between Sales Force Expenses and Strategic Marketing

question 63

Multiple Choice

Regarding the relationship between sales force expenses and strategic marketing planning:

• A)There really is no relationship between these two concepts.
• B)Most firms use their expense account policy primarily as a major tool for recruiting salespeople.
• C)The expense control policies can be a significant factor in implementing marketing strategies.
• D)Firms no longer use expense accounts to attract customers because today that is considered to be bribery.
• E)None of these is correct.

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