When a Strong Buyer's Market Exists in the United States,the

question 24

True/False

When a strong buyer's market exists in the United States,the role of personal selling and sales management in an organization becomes less important.

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Definitions:

Functional Need

A consumer's requirement for a specific feature or function that a product or service must fulfill to be considered useful.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Cognitive Component

A component of attitude that reflects what a person believes to be true.

Jaguar Vehicles

A prestigious brand of luxury and sports cars produced by the British automobile manufacturer Jaguar Land Rover.