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A firm that decides to emphasize those goods with the highest contribution margin per unit may have made an incorrect decision when the company:
Ethos
The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.
Credibility
The quality of being trusted and believed in, often achieved through consistency, honesty, and reliability.
Value Systems
The set of beliefs and ethical principles that guide the behaviors, decisions, and actions of individuals or organizations.
Motivated
The state of being driven or inspired to act towards achieving a goal.
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