Which of the following would take place if a company increased its variable cost per unit? 
Definitions:
Product Development
The complete process of bringing a new product or service to market, from the initial idea through design and manufacturing, to sale.
Existing Markets
Markets that already have an established customer base, product offerings, and competitive landscape, as opposed to newly created or emerging markets.
Situation Analysis
An assessment process that identifies an organization's internal strengths and weaknesses, along with external opportunities and threats in its environment.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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