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According to the FMLA

question 30

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According to the FMLA:


Definitions:

Integrated Marketing

A strategy that combines all aspects of marketing communication like advertising, sales promotion, and public relations to provide a consistent message across all audiences.

Promotional Message

A communication intended to persuade or inform potential customers about a product, service, or brand.

Customer Needs

The desires or requirements that customers expect from products or services to solve problems or achieve goals.

Promotions

Marketing activities that aim to increase visibility, sales, or the launch of new products through various strategies and media.

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