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Product Launch
The introduction of a new product into the market, involving promotional strategies to create awareness and sales.
Product Life Cycle
The progression of a product through several stages from introduction to growth, maturity, and decline.
Trialability
The extent to which a new product or service can be experimented with on a limited basis before making a purchase decision.
Product Life Cycle
The progression of a product through different stages from introduction to growth, maturity, and eventual decline in the market.
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