Which of the Following Is an Advantage of Using an External

question 73

Multiple Choice

Which of the following is an advantage of using an external recruiting agency?

• A) it ensures consistency from opening to closing
• B) it is useful for companies too small to have dedicated recruiters
• C) it is very inexpensive
• D) all of these

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Definitions:

Integrated Marketing System

A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.

Retailer-sponsored Cooperative

A group of independent retailers that band together to purchase in bulk and enhance their marketing efforts, sharing costs and benefits.

Wholesaler-sponsored Voluntary Chain

A partnership where independent retailers join together to bulk-buy from wholesalers to get better prices, while maintaining their store individuality.

Administered Vertical Marketing System

A coordinated marketing strategy in which manufacturers and retailers work closely together to promote the sale of products without formal ownership or contractual relationships.