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An Example of an AIS That Primarily Addresses Internal Business

question 40

Multiple Choice

An example of an AIS that primarily addresses internal business processes includes:


Definitions:

Customer Profiles

Detailed descriptions of a company’s ideal customers, based on their demographics, interests, and buying habits.

Relationship Marketing

A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.

Publix Supermarkets

A large American supermarket chain headquartered in Florida, known for its wide selection of groceries and superior customer service.

The Little Clinic

A healthcare provider located within retail stores, offering convenient access to basic medical services and minor treatments.

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