CRM Software Often Includes the Use of Database Marketing Tools

question 1

True/False

CRM software often includes the use of database marketing tools to learn more about the customers and to develop strong firm-to-customer relationships.

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Definitions:

Unavoidable Shocks

In psychological experiments, these are stress-inducing stimuli that the subject cannot escape, often used to study stress responses.

Seligman

A psychologist known for his research in the areas of learned helplessness, positive psychology, and the theory of well-being.

Vicarious Reinforcement

The process of learning through observing the reinforcement of another's behavior, leading to an increase in that behavior.

Observing Consequences

In psychology, this refers to noticing and interpreting the outcomes of behaviors as a means of learning from them.