AmazonCom Is One of the Best at Fostering Its Interaction

question 9

Short Answer

Amazon.com is one of the best at fostering its interaction with their customers by keeping a record of their past purchases and product searches and using that information to recommend other similar products for the customer to consider.How can they use that information to help them in their marketing efforts?

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Definitions:

Bathroom Scale

A device used for measuring the weight of a person.

Reliability

The degree to which a test or measurement method produces stable, consistent, and repeatable results over time.

Validity

The extent to which a test, tool, or study accurately measures what it intends to measure.

WAIS

Stands for Wechsler Adult Intelligence Scale, which is a test designed to measure cognitive ability in adults and older adolescents.