AmazonCom Is One of the Best at Fostering Its Interaction

question 9

Short Answer

Amazon.com is one of the best at fostering its interaction with their customers by keeping a record of their past purchases and product searches and using that information to recommend other similar products for the customer to consider.How can they use that information to help them in their marketing efforts?

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Definitions:

Planned Change Effort

Involves deliberate attempts to improve organizational effectiveness or adapt to external changes through systematic steps and strategies.

Participation

involves the act of taking part in an activity or contributing to a group effort in a collaborative or decision-making process.

Employee Resistance

Opposition or pushback by workers against changes or policies introduced by management.

Socialization

The process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society or organizational culture.