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Cases of Local Communities Using Modern Technology to Preserve and Revise

question 56

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Cases of local communities using modern technology to preserve and revise their traditions


Definitions:

Segmentation Branding

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.

Seiko

A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.

Pulsar

A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.

Multibranding Strategy

A marketing approach where a single company owns or manages multiple brands in the same product category, differentiating each to target different market segments.

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