Examlex
Cases of local communities using modern technology to preserve and revise their traditions
Segmentation Branding
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.
Seiko
A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.
Pulsar
A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.
Multibranding Strategy
A marketing approach where a single company owns or manages multiple brands in the same product category, differentiating each to target different market segments.
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