This Chapter's "Appreciating Diversity" Account Describes How McDonald's Was Able

question 53

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns.This example illustrates

• A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
• B) the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
• C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
• D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
• E) Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Arab

Referring to people, cultures, or languages originating from the Arabian Peninsula and neighboring territories, characterized by shared linguistic, cultural, and historical traits.

Race Varies

The conception that race and racial categories differ across cultures and historical periods, not fixed to specific traits.

Social Construction of Race

The concept that racial categories are created and maintained through societal structures and cultural representations, not biological factors.

Irish

Pertaining to Ireland or its people, language, or culture.