This Chapter's "Appreciating Diversity" Account Describes How McDonald's Was Able

question 53

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns.This example illustrates

• A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
• B) the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
• C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
• D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
• E) Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.

Analyze the role and operation of insurance companies within the risk management sector.

Grasp the process and importance of creating a personal insurance program.

Understand the applications of GPS technology in automobile insurance.

Identify and recommend appropriate types of insurance based on individual circumstances and potential risks.

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Definitions:

United States

A country located in North America, comprising 50 states and known for its significant economic and political influence globally.

Population B

A term that could specify a second or particular subgroup within a larger population for study or analysis.

Income Distribution

Describes how a nation's total earnings are spread among its population, affecting economic inequality.

Household Income

The combined gross income of all members of a household, serving as a measure for various economic indicators and eligibility for financial assistance programs.