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If college tuition and fees increase at an annual rate of 7% per year,and your little sister is currently starting her freshman year in high school,what is the expected cost of her first year of college in four years if tuition and fees are currently $6,850 per year? How much for the start of her senior year of college starting three years after that?
Decode
The process of interpreting or making sense of a message or information, especially by converting it from an encoded format into a readable or understandable form.
IMC Messages
Integrated Marketing Communication messages are part of a strategic approach to ensure all forms of communications and messages are carefully linked together.
Focus Groups
A qualitative research method in which a small group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
IMC Efforts
Integrated Marketing Communications strategies employed to unify and coordinate all marketing messages and tools to deliver a consistent message.
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