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Which of the choices below is FALSE?
Durable Goods
Products that are intended to last for a considerable length of time (over three years), such as appliances, vehicles, and furniture.
Nondurable Goods
Products that are consumed or have a useful life shorter than three years, such as food, beverages, and paper products.
Economic Value
The worth or usefulness of a good or service determined by its ability to fulfill consumer needs and preferences.
Retailer Branding
The practice of building a distinct identity and image for a retail store or chain, differentiating it from competitors and appealing to a target consumer market.
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