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Your firm has $2,000,000 available for investment in capital projects. Which combination of projects is the best, given this budget constraint?
Societal Benefit
Advantages offered by a product, service, or organization that positively impact communities or society at large, not just individual consumers.
Perceptual Benefits
Advantages perceived by consumers, affecting their purchase decisions based on personal feelings or beliefs.
Legal Requirements
Legal requirements are the laws and regulations that individuals or entities must comply with in their personal, professional, or business activities.
Customer Value
The comparative worth that a customer assigns to a product or service over potential substitutes.
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