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Which of the following defines the imperative principle of ethics?
Frontline Employees
Workers who deal directly with customers, performing critical services and representing the company's face to its clientele.
Marketing Strategy
A comprehensive plan formulated by a business to achieve specific marketing objectives and to appeal to the target audiences.
Cultural Controls
Strategies used within organizational culture to guide employee behavior and align it with company goals.
Social Controls
Mechanisms, processes, and institutions that maintain societal norms and standards of behavior.
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