B Harper Is Surfing the Internet and Finds a Great

question 95

Multiple Choice

B Harper is surfing the Internet and finds a great pair of rollerblades at a really low price.He has never heard of the company and is concerned that the product he ordered may not be the product he receives.Harper may be more willing to place an order with this company if

• A) The website displays the WebTrust seal.
• B) The company provides its annual report and the report of the independent auditors on its website.
• C) The company provides a money-back guarantee.
• D) Only a partial payment is required prior to receiving the product.

---

Definitions:

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money becoming valuable through its ability to purchase food or other basic needs.

Salient

Refers to something that stands out prominently or is most noticeable or important.

Shaping

A method of behavior modification that uses rewards to gradually guide an individual's actions toward a desired behavior.

Classical Conditioning

A teaching mechanism where learning arises from the pairing of an environmental cue with a naturally presenting stimulus, leading to a trained reaction.