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The essential advantages of a computer-assisted audit techniques (CAATs) package would not include the fact that
PR Value
The perceived value generated through public relations activities, often quantified by media exposure, brand visibility, and impact on public opinion.
Gatekeepers
Individuals or policies that control access to information, resources, or decision-making processes within an organization.
Owned Content
encompasses materials like videos, articles, and social media posts that are produced and controlled by an organization or individual for branding and marketing purposes.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, reviews, and media coverage.
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