The Goal of Operational Auditing Is to

question 102

Multiple Choice

The goal of operational auditing is to

• A) Help managers discharge their management responsibilities and improve profitability.
• B) Evaluate compliance with specific laws and regulations.
• C) Reduce to a socially acceptable level the information risk to users of financial statements.
• D) Express an opinion on the fairness of financial statements.

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Definitions:

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.