In Antebellum Theaters, Audiences

question 21

Multiple Choice

In antebellum theaters, audiences:

• A) quietly watched performances
• B) were an equal mix of men and women
• C) preferred patriotic dramas to comedies
• D) were not capable of judging the quality of the acting
• E) responded vocally to the quality of performances

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Definitions:

Trial Close

A technique used in sales to gauge a potential customer's interest or likelihood of making a purchase before the deal is finalized.

High-involvement

A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.