Examlex
Essential to breaking the Watergate case was the testimony before the Ervin committee of White House legal counsel:
Loyal Customers
Consumers who repeatedly purchase goods or services from the same business due to satisfaction, convenience, or value.
Recognizable Goods
Products that are easily identified by consumers due to their distinct characteristics, branding, or reputation in the marketplace.
Cannibalization
A situation where a company's new product eats into the sales of one of its existing products.
Brand Equity
The value derived from consumer perception of a brand name as opposed to generic or store-branded products.
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