Examlex
What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
Price Sensitivity
The degree to which the price of a product affects consumers' purchasing behaviors.
Core Product
The fundamental benefit or solution that a customer receives from a product or service, which defines its primary value.
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price.
Discrepancy Of Quantity
A mismatch between the amount ordered and the amount delivered or received in a business transaction.
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