What Describes the Practice of Businesses Using Their Public Relations

question 32

Multiple Choice

What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?

• A) Advocacy advertising.
• B) Issue advertising.
• C) Capstone advertising.
• D) Both A and B, but not

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Definitions:

Board of Directors

A group of individuals elected by the shareholders of a company to oversee the management and provide guidance on corporate affairs.

Control

The power to govern the financial and operating policies of an entity so as to obtain benefits from its activities, often through holding a majority of voting rights.

News-gathering

The process of collecting, reporting, and analyzing news from various sources.

Rationalizing

The process of offering a logical, reasonable explanation or justification for behavior, decisions, or beliefs.