Which of the Following Statements Is True About Community Relations

question 9

Multiple Choice

Which of the following statements is true about community relations?

• A) Fewer than half of companies have a written policy or mission statement for their community relations program.
• B) More than 80 percent of companies include a statement in their annual report on their commitment to community relations.
• C) About 10 percent of companies factor community involvement into their overall strategic plan.
• D) Businesses still generally regard community relations as a nuisance and a drain on economic resources.

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Definitions:

American Marketing Association

A professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide.

Sellers' Goods

Products or commodities that are put on the market for sale by individuals or businesses.

Glocalization Strategy

A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.

Regional Tastes

Preferences and inclinations specific to people in a particular geographic area.