In a 2008 Survey from Columbia University, What Percentage of American

question 24

Multiple Choice

In a 2008 survey from Columbia University, what percentage of American adults said they were uncomfortable when Web sites used personal information to tailor advertisements?

• A) 20 percent.
• B) 59 percent.
• C) 70 percent
• D) 89 percent.

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Definitions:

Thorndike

An American psychologist who contributed to the understanding of learning and intelligence, best known for his work on the law of effect and puzzle boxes.

Strengthening Responses

The process of increasing the likelihood of a behavioral response by reinforcing it, similar to reinforcement.

Unconditioned Stimulus (UCS)

In classical conditioning, a stimulus that instinctively and effortlessly elicits a response without any previous conditioning.

Conditioned Stimulus (CS)

An initially neutral signal that, once paired with an unconditioned stimulus, begins to evoke a conditioned reaction.