The Critical Component in Installing an Effective Ethics Program Is

question 19

Multiple Choice

The critical component in installing an effective ethics program is:

• A) To allow all employees the freedom to act as they wish.
• B) In hiring an expensive ethics consultant.
• C) The integration of various ethics safeguards into a comprehensive program.
• D) Maintaining the position as the industry sales leader.

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Definitions:

Product Promotion

The activities undertaken by a business to make its products or services known to potential customers and persuade them to buy.

Product Differentiation

The process of distinguishing a product or service from others to make it more attractive to a particular target market.

Monopolistically Competitive

An economic setup in which various firms market products that are comparable yet distinct, granting them some control over the market.