Global Businesses That Have Extended Their Public Relations Strategies Globally

question 51

Multiple Choice

Global businesses that have extended their public relations strategies globally should:

• A) Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
• B) Never decentralize their global public relations programs to ensure the company has "one voice."
• C) Assume that there is no anti-American sentiment in the countries where they have operations.
• D) Ignore local customs and emerging issues in the locations where they operate.

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