Examlex
According to the US Department of Labor:
Specific Purpose
A clear statement defining the goal or objective that a particular activity, document, or speech aims to achieve.
Business Messages
Communications crafted to convey information or intentions within a professional setting, targeting specific outcomes or responses.
Audience Members
Individuals who are part of the group that watches, listens to, or reads a performance, presentation, or written work.
Audience Wants
The desires, needs, or expectations of the audience that a speaker, writer, or marketer aims to fulfill through their communications.
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