An Example of Codes of Environmental Conduct That Have Been

question 31

Multiple Choice

An example of codes of environmental conduct that have been developed by and for specific industries include:

• A) The Equator Principles.
• B) The Forest Stewardship Principles.
• C) The Greenhouse Gas Protocol.
• D) A and B but not

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Definitions:

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Brand Awareness

The level of awareness and recognition consumers have regarding the unique attributes or reputation of a particular brand's goods or services.

Establish Credibility

The process by which an individual or organization builds trust and believability in their expertise or product.

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.