Examlex
_________ scrambles information into an alternative form that requires a key or password to decrypt the information.
Target Market
A target market is a specific group of consumers at whom a company aims its products and services, defined by various demographics such as age, gender, income level, and personal interests.
Business-to-business
A sales model focusing on the transaction of products or services between companies, rather than between a company and individual consumers.
Demographic
Statistical data relating to the population and particular groups within it, used to identify markets and understand consumer segments.
Geographic
Pertaining to the physical locations or regions, often used in marketing to describe the distribution of markets or the targeting of customers based on where they live.
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