Which of the Following Is Not a CRM Industry Best

question 21

Multiple Choice

Which of the following is not a CRM industry best practice?

• A) Define information needs and flows
• B) Build an integrated view of the customer
• C) Scalability for organizational growth
• D) Implement in the big bang approach

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Definitions:

Acquisition

In classical conditioning, the initial stage, when one links a neutral stimulus and an unconditioned stimulus so that the neutral stimulus begins triggering the conditioned response. In operant conditioning, the strengthening of a reinforced response.

Encoding

The process of getting information into the memory system—for example, by extracting meaning.

Recognition

A measure of memory in which the person identifies items previously learned, as on a multiple-choice test.

Recall

The ability to access information or memories that have been previously encoded and stored in the brain.